SRAM: SEEKING STEEPNESS IN TAIWAN // 4 mins, Taiwan
DIRECTED BY: Jamie Kripke
DP: Thomas Woodson
EDITED BY: Kirk Muir Horton
CLIENT: SRAM
MUSIC: Jon Natchez
MIX: Kyle Richardson
PRODUCTION: Kate Powlison, SRAM
SEEKING STEEPNESS IN TAIWAN
Wildly steep climbs and endless miles of perfect pavement: this must be the place.
Just outside Tai Chung, Taiwan, steep, paved roads quickly become steep, not-so-paved roads, and a cyclist’s dream. The city disappears behind thick jungle terrain, and adventure begins. Launching a new wide-range drivetrain for SRAM, these stories of the locals, an expat, and a bike industry veteran aimed to break the norms of road cycling media.